If you’re ready to do your own color at home, there are midnight, dark brown, auburn, lavender, and blonde shades to consider.

Why It's Worth It: The hero of this formula is provitamin B5, also known as panthenol — which has had promising clinical results in terms of increasing hydration and fortifying weak strands. This affordable formula incorporates aloe vera and coconut oil, which, per Blais' recommendation, are great for ensuring that your hair doesn't become damaged or frizzy as a result of the dye. Products are also label-masked and distributed to testers around the country, who use them in their routines and evaluate them on factors like ease of use, scent, texture and effects on the look and feel of hair.If after any hair color transformation, your hair tends to feel brittle and rough, this semi-permanent dye has conditioning and moisturizing properties to aid manageability.

This means the color will fade quicker than others, so ideally, the less you shampoo the better for silver hair. Editor Tip: The ingredients are housed in liposomes, which release them throughout the day for a lasting effect.Containing reparative camellia oil, the gentle cleansing formula helps to preserve your colour for up to 12 weeks. It utilizes a trifecta of acids — amino, lactic, and tartaric — to target and smooth hair damage while retaining color and keeping brassy tones at bay. Why It's Worth It: Chicago-based hairstylist Alex Brown counts this among her all-time favorite color-safe shampoos. Like many experts, New York City-based colorist Nikki Ferrara is a fan of brands with sulfate-free offerings, as she says they will "extend the shelf life of your hair color and prevent fading. The Good Housekeeping Institute Beauty Lab regularly tests both shampoos and hair color-related products.