Rewards and punishments motivate action by creating immediate mini-goals to your main goal. Let’s go and grab a coffee at your favorite coffee spot for this little example. How much is your latte these days, or your flat white or whatever else you like? Does your inside voice tell you: this is too much? goals must be valuable and within reach (be on the right side of sunk-cost fallacy); action increases commitment

Maybe you’ve also pulled yourself through a major life change before, like ending an unhealthy relationship or switching careers. All of these are things that need to get done, even when motivating yourself to do them can be tough. So when you’re setting goals, try defining them in terms of benefits, rather than costs. It’s better to aim for “finding a job,” rather than “applying for a job.” Achieving a goal is exciting; completing the means is a chore. 2. Find the fun path. It started well enough, reasonably paced. Plenty of examples and anecdotes and breakdown of the theory behind it all.Another guideline in choosing a goal with staying power is to frame it as something you intend to do (an “approach goal”) rather as something you don’t want to do (an “avoidance goal”). In the spirit of the new year and the "New Year, New You!" vibes that inevitably come along with the flipping of the calendar to January, it seemed like a good time to read a book about motivation. And Ayelet Fishbach seemed like the right person to consult on the topic. She's a psychologist at the University of Chicago Booth School of Business and has been well recognized for her research on human motivation.

I want to say I learned something from this book but it was just so heavy-handed with the numerous theories in the end that I doubt I will remember hardly anything coming month or two. And few pearls of wisdom I decided to commit to memory were pushed out by the heavy-handed serving of superfluous information later on. So I think if this book aimed to teach long-term it missed the goal on this. The reason that’s the case is that there are special, clearly marked points in time. It’s when you start doing something for longer that it becomes harder to maintain that enthusiasm. This is called the “middle problem.”Get It Done (2022) turns the spotlight on the person that’s often hardest to influence: you. Drawing on anecdotes and research from motivation science, it shows how modifying your circumstances can propel you forward both personally and professionally – even when you feel lost at sea. Genres Pentru a face un anumit lucru, încearcă să gândești că o persoană care face acel lucru în mod normal; Dr. Fishbach has received several international awards, including the Society of Experimental Social Psychology's Best Dissertation Award and Career Trajectory Award, and the Fulbright Educational Foundation Award, and in 2006, she received the Provost's Teaching Award from the University of Chicago. And it just so happens that it’s one of the main things I need help with. And you probably need some help, too, right? Because, seriously, why does it take so much effort to start a new habit or actually finish a project. Tell me I’m not alone, and that boring life-admin tasks stay on your to-do list for months, too, because you think they will probably take hours. And then when you actually sit your butt down and do them, it’s all done in an hour. To reach the finish line, set compelling, specific goals – and have fun! Ayelet Fishbach is theJeffrey Breakenridge Keller Professor of Behavioral Science and Marketing and IBM Corporation Faculty Scholar attheChicago Booth School of Business.